Business Administration - Marketing
Bachelor of Science Degree
Are you creative? Do you like to be on the cutting edge of business development? As a graduate of our Bachelor of Science in Business Administration – Marketing program, you will be well-qualified for a career in advertising, market research, product management, promotions, and sales management. Our business marketing school can teach you vital skills to be an effective professional in your field because, with our marketing degree program, you learn to strategize, research and predict market trends – all relevant career responsibilities for your future in marketing.
Program Goals
The courses in our business marketing school will:
- create a caring and supportive learning environment that promotes academic excellence and student achievement through the use of a performance-based curriculum while being responsive to the individual needs of each student.
- promote the importance of professional development and lifelong learning for students.
- provide students with opportunities to develop a deeper understanding of the issues and challenges presented by a dynamic and rapidly evolving global business environment.
- cultivate a greater awareness of and sensitivity to cultural diversity, social responsibility, and ethical decision-making in students.
- provide faculty and staff an opportunity for professional growth and development.
- provide excellent customer service for all constituencies.
- optimize operational effectiveness through a continuous quality-improvement process.
Student Learning Outcomes
Graduates of the Bachelor of Science in business marketing program will:
- demonstrate the ability to apply theory and critical-thinking skills to practical issues and problems that decision-makers in the field of business are likely to face.
- demonstrate proficiency in both written and oral communication skills through research papers, business memos, formal letters, written reports, oral presentations, and classroom discussions.
- utilize approved techniques to effectively analyze and synthesize numerical information with an emphasis in the areas of financial, statistical, and quantitative analysis as applied to business.
- reflect appropriate leadership traits and teamwork skills during group activities and collaborative projects conducted and/or initiated by the instructor.
- show proficiency in the use of information technology and competence with respect to information literacy.
- demonstrate the ability to identify ethical issues in various business situations and articulate a thoughtful position in response to those issues.
- prepare for employment responsibilities and continuing education appropriate to their degree level.
* For more information about our graduation rates, the median debt of students who complete the program and other important information, please visit www.national.edu/disclosures.