A Business Degree: Is it right for you? This will help you decide!


Perhaps you are considering a Business Administration degree to start your career path. Or maybe you have been working in the field and would like to further your career by getting a degree. With the vast opportunities offered in today’s business focused world, you may be thinking, is a degree in Business Administration right for me?

Career Opportunity

A business administration degree can be used in a variety of industries and career fields including for-profit, nonprofit business organizations, and governmental institutions. For many students, it is not always easy to know what to expect after you graduate with a degree. Earning your degree in business administration could open up opportunities in the business field or allow you to apply your business knowledge across other industries— as well as a variety of career paths.

NAU’s Business Administration Degree

NAU’s business administration program gives you the knowledge base and strategic mind-set for success in the field of business. As a graduate, you will apply concepts, theories, and analytical methods in the functional areas of business. You will develop teamwork and collaborative skills and learn how to make ethical decisions. NAU offers many emphasis areas in its Business Administration degree. Check out some of our most popular:

Human Resource Management

An emphasis in Human resource management gives you knowledge of the practical tools of HRM and its impact on an organization. You will learn the skills required to attract, maintain and develop an effective workforce’; including strategic planning, recruitment and selection, training and development, appraising employee performance and compensation, and benefits administration.
Read more about the opportunities in HR in our blog post, Are you looking at careers in Human Resources? Let NAU help!


A Marketing emphasis will prepare students to apply marketing and advertising practices within business functions. You will learn to strategize, research, and predict market trends. A marketing emphasis is one of the fastest-growing career fields in Business Administration.

Curious about our other programs and emphasis areas? Visit our College of Business, Accounting and Technology for more information.

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